Brand & Corporate · 2024 · Jeddah, Saudi Arabia

City Walk Jeddah — LED Wonderwall

For Sela’s City Walk in Jeddah, RE:SORB produced an eighteen-minute show for the monumental ultra-wide LED wall — golden figures, dancers in water and light, and knights riding out of the ornament.

A golden figure of light rising out of a wall of ornament on the giant LED wall at City Walk Jeddah Also on Vimeo ↗

City Walk Jeddah’s LED “wonderwall” is a screen the width of a street. For Sela, RE:SORB produced an eighteen-minute show programme for it in 2024: golden figures rising out of Arabian ornament, dancers moving through curtains of water and light, and knights and horses riding out of the wall.

Content for a wall this wide is a discipline of its own — a 3840 × 670 canvas where every scene has to read from the far end of the promenade. The film here shows the “Romantic Jeddah” chapter.

A golden figure of light rising out of a wall of ornament on the giant LED wall at City Walk Jeddah
A golden figure of light rising out of a wall of ornament on the giant LED wall at City Walk Jeddah
A golden figure of light rising out of a wall of ornament on the giant LED wall at City Walk Jeddah
A golden figure of light rising out of a wall of ornament on the giant LED wall at City Walk Jeddah
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